HAMSTA WORLD AIMS TO MAKE HAY THROUGH SUMMER
FAST GROWING BRAND EXPANDING CONTRACTS AND ADDING LICENSEES AND AGENTS THROUGH SUMMER MONTHS
Happy Ink is looking to further build on the momentum of its Hamsta World brand through the summer months.
The company is aiming to expand on existing contracts, as well as adding new licensees and agents during the season.
The brand is currently present in over 34 countries and has secured agents in more than seven territories – including Allsorts Licensing for the UK and Ireland.
A recent campaign with Musical.ly gleaned over 1.4 million views and numerous interactions. Meanwhile, licensee Bluesky Design has products heading into Primark stores across Europe and Empire Apparel Trading has lines listed at Jay Jays stores across Australia from the end of summer.
Hamsta World first dipped its toes into the world of licensing a little over 18 months ago, with creator Saskia Keiser stating: “It has been a rollercoaster ride, full of amazing meetings, product development and first products in stores, all in a little over a year. With some of the biggest and most wonderful partners one could ask for.”