HAMSTA WORLD WELCOMES BIOWORLD INTERNATIONAL

Outerwear and nightwear for ladies and girls on the way for quirky brand.

Happy Ink and its UK agent Allsorts Licensing have welcomed Bioworld International to the Hamsta World licensing programme.

The licensee will be creating outerwear and nightwear for ladies and girls for the quirky brand.

Saskia Keiser, executive creative director and owner of Happy Ink, commented: “Adding Bioworld to our partnerships is an absolute honour.

“With their years of experience, wonderful creations and very successful ranges, we cannot wait for the first Hamsta collection to be released. I am looking forward to working with them closely on this exciting project.”

Richard Radford, head of licensing at Bioworld International, added: “We are really pleased to have secured the rights to Hamsta and look forward to working closely with Happy Ink on establishing this fresh and fun brand across all the high street retailers.”

The Hamsta brand will be featured on the Allsorts Licensing stand (C84) at Brand Licensing Europe next month.

http://www.licensingsource.net/hamsta-world-welcomes-bioworld-international/

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