Hamsta World of Happy Ink has added a global partnership with the healthy snacks brand Hofman’s. Since April, the partnership puts 100% natural, delicious and fun Hamsta branded treats for the whole family on the shelves of Dutch supermarket giant Jumbo and health specialist Vitaminstore. The Hamsta branded Hofman healthy snacks prove that responsible treats can be delicious and exciting for kids.

‘The company was founded upon our own quest to find a healthy alternative for our daughter. One that she herself would choose off the shelf. We found that choosing a healthy product is made difficult for children. Confectionery items jump off the shelves, yet healthy products have packaging aimed at adults. Not to mention the price difference’, says co-founder Eduard Hofman. ‘We feel Hamsta World’s magical appeal is the perfect fit for the entire family.’

Executive Creative Director / Owner Saskia Keiser: ‘We are incredibly excited to have our Hamstas on Hofman’s healthy snacks. Hamstas are passionate foodies so this collaboration is a match made in heaven. By putting a whole lotta Hamsta on the packaging of a whole lotta fruits we have created a series of healthy and responsible snacks that will raise a family’s fun, fit and vitamin levels all at once.

Former art director and Hamsta author Keiser designed all the packaging herself. With larger than life portraits of her cheeky Hamstas, these snacks will surely catch the attention of hungry little shoppers.

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About Hamsta World
Da Hamstas of Happy Ink have been spreading happiness and joy since 2017. Born to Dutch Hamsta mom, author and art director Saskia Keiser, the eight fun and food minded Hamstas quickly became global dwellers, putting smiles on faces in over 34 countries. Da Hamstas of Hamsta World are represented by agents in more than seven territories. Join da fun at www.hamsta.world.