PLUSH DEALS SECURED FOR HAMSTA BRAND

Posh Paws and Whitehouse Leisure signed by brand’s UK agent, Allsorts Licensing.

The UK licensing drive for Happy Ink’s Hamsta World brand is continuing to build, with UK agent Allsorts Licensing securing the plush category.

Posh Paws has come on board for retail plush, while Whitehouse Leisure will supply amusement plush across EMEA.

Lauren Shipman, group brand and marketing director at Posh Paws, commented: “We’re delighted to be the exclusive plush partner for Hamsta World for both retail and amusement across EMEA. We immediately fell in love with the brands humour and instantly saw its hugely collectable appeal.

“We are thrilled to be working with the creators of the fun and incredibly social Hamsta World property. We cannot wait to start creating plush that represents all of the quirky and distinctive characters from this YouTube brand. With their universal appeal, these plucky and ravenous creatures we’re sure they’re going to be in high demand.”

Hamsta owner and creator, Saskia Keiser, added: “Spreading joy is what Hamsta is about. We see plush as a key and essential ingredient in achieving this goal with our fans and viewers.

“Since the very start of our cooperation with Posh Paws, we have been amazed with their views, products and the natural fit with our ideas.”

Blue Sky Designs and Bioworld International are also already on board in the UK.

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